Messy Momma is a conceptual spice company, targeting young moms
22–34. This brand focuses on giving moms the pep in their step that they need to keep going. The logo was inspired by the “messy bun” look, that many women, but specifically young moms tend to wear because of its convenience. The logo typography was meant to replicate that of an old recipe card, passed down through generations. Combined with the use of pattern and simple shapes has given the brand a cookbook type aesthetic.