thebalm.com is a conceptual mobile app, targeting women ages 15–36. This app would give a convenient new twist to ordering chapstick, bringing the 80’s to life in a simple yet unique way. The app would be used to customize each flavor and save your preferences under your profile. From that stage, users are able to order the product straight to their door. To keep the 80’s theme in place, flamboyant colors and retro typography were used to create a unique yet cohesive brand.